Facebook wants you to see more videos on its site, including those you can not see elsewhere. To this end, the social network has launched this month a section dedicated to the original video, called Watch. Now, this is growing with the addition of live college football games, broadcast in partnership with the Stadium sports network.
The agreement will allow Facebook to face 15 live college football matches, including 9 Conference USA games and 6 Mountain West games.
These games will be exclusively broadcast on Facebook, and will be available on the Stadium: Live College Football Show page to users around the world, as well as on Watch for US.
Unlike games broadcast on traditional television, games on Facebook will take advantage of the digital platform to introduce a number of interactive elements as part of the viewing experience. For example, they will include a live chat hosted by football personalities with the live presentation. In addition, a social team and other correspondents will try to engage the audience at home in a conversation.
Facebook is not the only big tech company trying to sign agreements that will allow athletes to follow streaming on their platforms. Twitter has completed its live mailing list with various sports programming including Pac-12 Networks, WNBA, NBA, MLB, NHL and, last season, the NFL for its home games. Thursday night, among others.
But this time, Amazon won the deal with the NFL for Thursday Night Games.
Meanwhile, Facebook has teamed up with Fox to get the UEFA Champions League football rights and MLB to broadcast the regular season games live.
University football games begin Saturday, September 2, with Miami Ohio in Marshall and UC Davis in San Diego State.
Facebook will not reveal how much it has paid for the exclusive rights to broadcast these games, but “is investing in content,” according to a Facebook spokesman. The broader objective of the new “Watch” section is to generate revenue through video advertisements on partner videos, but these college football games will not have any announcements when they are launched, tells us- we.