In 2014 Google announced plans to acquire Nest for $ 3.2 billion; The acquisition was completed the next day, but since then Nest’s integration has been monitored. Initially, the company existed as a subsidiary of the newly formed company Alphabet Inc., but in early 2018, Google strengthened its hold and integrated it directly into its hardware division not different what Oracle corporation did with sun microsystem.
With Fitbit, Google takes on Apple in Big Tech’s race to make you healthier https://t.co/l5nSikqWVi— Fast Company (@FastCompany) November 4, 2019
In a year and a half, Nest has become the face and name of Google’s smart home offering, a rapidly growing division, while Google Home / Google Nest has become one of the top two players in the industry. smart homes category in the United States. Offers Alexa / Echo.
Since the beginning of 2014, Google is closely interested in the Android Wear brand. The company has partnered with some of the world’s leading consumer hardware manufacturers, including Motorola, Asus, Sony, Huawei and LG. but with little fanfare. A year before the release of Android Wear (now Wear OS), Apple has launched its own smartwatch, leaving the competition in the dust.
The Apple Watch would soon eclipse the rest of the apparel industry. The figures published by Canalys in August 2019 indicate that Apple accounted for 37.9% of the total market for portable tape in North America. Fossil, the only Wear OS partner to rank in the top five, ranks fifth with 4.1%.
Samsung and Garmin have had success with their own offers, but both are far behind Fitbit in second place. Founded in 2007, Fitbit would eventually become synonymous with fitness trackers. The debut of Fitbit, which introduced its first product (an eponymous 3D pedometer) on stage at our TC50 event in 2008, has allowed Fitbit to experience unprecedented success.
Fitbit predicted and ended up defining the portable zeitgeist, finding itself at the forefront of the next big wave of consumer electronics after the smartphone. While the mobile category has reached a plateau, wearable technologies continue to grow at an impressive pace.